Innovation to Impact

New Web Links team of venture design leads, strategists, visual and industrial designers, and a program manager worked closely with Forms In Motion to reflect the venture’s business objectives at each phase of research and design.

Working in continuous collaboration with their team, we began by laying a strategic foundation anchored in key customer, ecosystem and value chain insights. Building on top of this structured brand framework, the team created a new visual identity and designed a complete system for expression across all verbal, visual and material embodiments of the brand.

The result is a clear, consistent, recognizable brand identity and company positioning enabling Forms In Motion to accrue value and capture the attention of purpose-driven lead investors, mindful partners and top, diverse talent.