Website page speed is a ranking factor in Google’s algorithm. In other words, fast load times equal higher rankings. And higher rankings lead to more traffic.
But, why is website load speed so important? What difference does a fraction of a second make?
The answer? It makes a big difference! It affects user experience, search rankings, and even sales and conversions.
There are many benefits to individually optimizing each page’s speed, although one of the most obvious is for better user experience.
People visiting your website are looking for something. Give it to them as quickly as possible. As soon as your visitors are confused or frustrated, you’ve done something wrong. And nothing frustrates us like a slow website!
Slow websites kills conversions
Study shows that 40% of people will abandon your site if it takes longer than 3 seconds to load.
If slow load speeds are driving people away, then it’s driving your sales away. This isn’t just speculation either.
Website speed affects your Google rank
Page speed is one of about 200 signals Google uses to determine rank.
The faster your site loads, the lower the bounce rate. If your site is fast, you have a better chance of ranking on Google over slow sites that drive high bounce rates.
Amazon did tests that showed they would lose $1.6 BILLION every year if they slowed down by just one second.
A slow website may hurt your brand in the long run
That long loading time gradually stunts your natural growth and word-of-mouth.
Customers slowly stop referring your service to others because of a poor experience. Established websites are less likely to link back to your content. It might even put people off signing up to your newsletter.
Having a fast website is not a way to show off; it is the foundation to online success.
Let’s talk about optimising your website speed, including web maintenance and other support