SEO, also known as Search Engine Optimization, can be a difficult subject to wrap your mind around. A Google search for “SEO” returns almost 500 million search results. This is more information than any one person could attempt to read in their lifetime.
Problem is, a lot of that information on SEO tips for beginners is out-of-date or just not relevant to the needs of a beginner trying to get some quick and easy wins.
I’m going to outline the absolute best SEO tips for beginners by focusing on SEO basics for 2018.
1. Speed of website must be improved
Increasing the speed of the website is very crucial. Basically, it determines the rankings on search engines like Bing, Google or Yahoo. If page loading takes a lot of time, people wouldn’t visit it again. The overall performance must be improved. Unwanted elements must be eliminated, so that the speed becomes fast. Unused plugins should be removed. If more assistance is needed, kindly contact us.
2. Audience-centric content
SEO should be done considering the liking of audience. Yes, relevant, informative and unique blog posts must be written, so that the readers like them and feel like staying on the site for long. Just keyword stuffing is a strict no and is against organic SEO. Relevant keywords should be used, but one must not overuse them.
3. External links must be created
Many a times, external links are created by SEO experts with trusted and relevant pages, so that interest of customers can be gained. When external links are created, the online presence is drastically improved and search engines start ranking higher in main search engines. Moreover, inbound links can also be obtained when a link with other good blogs is developed. All this leads to boosting of the SEO ranking.
The business greatly depends on SEO. If the ranking is better, the traffic will be better and if the traffic is better, there are high chances of conversions. You can seek help of Newweblinks Nigeria to get good results.
4. Relevant and unique meta description
This is a 150 character information about the page and a person gets an idea after reading this. It should be well written and relevant. If possible, keyword must be added. This helps in capturing the interest of the audience.
Some owners use duplicate descriptions, which in turn results in losing visitors. Duplicate content is against Google’s standards and penalty is applicable. With WordPress SEO plugin, original descriptions can be created with great ease.
5. Simple URLs
Often, the URL of the site is overlooked. Many are under the belief that it is not noticed, however the case is not this. Simple and easy to read URLs are search engine friendly; so, one must use it the same way. Complexity must be avoided. If you need assistant with permalinks, contact us.
Sitemap is a very important thing and special attention should be paid to it. If a Sitemap is there on the site, it can be easily assessed by the search crawlers. The website is indexed with perfection, which further leads to increased traffic.
After doing all this, you can seek website analysis service to keep a track.