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Common Facebook Advertising Mistakes

Common Facebook Advertising Mistakes

There are several elements to take into consideration. Knowing the most common errors in Facebook Ads is the first step to being able to create more efficient campaigns in a tool, as complex as the ad platform of Facebook nowadays.

Some of the common mistakes brands make when they decide to use Facebook ads to promote their business includes:


Segmentation is one of the great secrets of Facebook Ads and therefore deserves special attention.

Take special care with the following:

Do not try to reach everyone
When you begin to specify the criteria to promote your campaign, Facebook tells you how many people you will reach. Be sure to avoid too wide or too narrow targets, always consider your budget and the number of people you really want to reach.

Different markets
If you want to promote the same campaign for different countries, start thinking about multi-segment campaigns. Remember that each country has a culture, language and customs.

Finding your audience shares your interests
Market surveys can help you better understand your audience and what they really want. Try it.

Non-Targeted Database
A good campaign succeeds only if it is well segmented, right? So, do not even think about including contacts from a huge list of emails with no targeting criteria, as it just does not work.

Target your target by age group. The 18-year-old consumer, for example, may not want to get something targeted at a 40-year-old. They are different languages.


The budget within the framework of Facebook Ads campaigns is another key point.

Very low budget
Use a large budget to promote a targeted campaign for a few hours or a few days until you reach your goal.

Campaign duration

According to SocialBakers(, it is recommended that you apply a large budget in a short-term campaign, and do not bet on something big, that lasts several days. Try something smaller, with high budget and monitor performance. Remember: You can pause or stop your campaign if something does not work out. Do not waste money or time.

Nobody counts the number of ads you run; they just remember the impression you make… – Bill Bernbach

The creativeness of Advertising

Another common mistake on Facebook Ads is to find that for the simple fact that you publish an ad it will convert. Forget it! In such a competitive environment as Facebook, it is increasingly difficult to stand out, and the only way to be able to win this challenge is to be creative. Check out some tips:

Disregarding the importance of images

Ok, your campaign is in the oven and you want to illustrate it. Hence you have the idea “genial” to use the logo of your company. However, nobody but your employees and you know this image so well. Well, repent the image that will illustrate your Ad, it needs to be flashy.

Image that disrupts your ad
Images are responsible for 75%-90% of ad performance, it’s time to pay closer attention to what visual you’re using in your Facebook ads.

Content is King

Remember, your audience will only have a few seconds to observe your content, moreover, it is not always guaranteed that the ad will become a like. You need to catch the audience first with the most attractive content.

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