8 Common Website Design Mistakes Businesses Make
With so many options when it comes to building a website, it can be difficult to know which route is right for you or your business. There are the obvious things to take into consideration like the type of business you’re running or the budget you’re working with but there are a few lesser thought of and common missteps that could happen to anyone. Don’t make these common website design mistakes:
1. Relying on a free website builder
What you put in is what you get out and it couldn’t be more true in web design. We’ve all seen the ads that promise a gorgeous website in just a few minutes but it’s important to know that there can be a huge weight attached to going that route.
- You don’t own your own website
- Search engine optimization is limited
- Flash-based (difficult for search engines to read, can be slow to load, require a plugin etc.)
- Crowded servers (aka slow load speed)
2. Having a non-responsive site
There is nothing worse than looking at a non-responsive website on your phone. Did you know that 94% of users cite that unattractive web designs are the main reason they leave and 48% use it to determine a business’s credibility? Just because you have a website doesn’t mean it looks good on all screen sizes and you will definitely lose traffic and sales if your website isn’t responsive.
3. Burying your contact information
Why are you building a website in the first place? Probably to increase the amount of clients or customers you have. Therefore, make your phone number and business hours easy to find.
If your website is important to your business then it’s important to think of it as an investment rather than a one-time purchase.
4. Not keeping it up to date
You need to be able to update your website easily. If you don’t have the necessary skills to do so, then hire a support team that can. A regularly updated site is loved by Google because it has fresh content and is, most-likely, more secure.
5. Content Mistakes
Make it clear what your website is about. A visitor should immediately understand what a website is about. Capturing visitors’ attention is one of the highest priorities for the website. If a visitor comes to the website and within a few seconds they don’t find what they were looking for – chances are they will leave.
6. Autoplaying Videos With Sound
If you have a video embedded on your website then turn autoplay off. Or at the very least, remove the sound.
You want users to feel that your site is a joy to read, filled with modern typography. You don’t want them to get a headache searching through lots of tiny paragraphs.
8. Failing to consider seo in your web design
The importance of search engine optimisation, or SEO, in all online activities cannot be overstated. It is very tempting to simply have your site design and fill it with information about your brand, goods or services. While this is basically what you should do, it needs to be developed with strategy and SEO in mind.
SEO covers everything from the bare bones web design, like H1 or H2 title headings, sidebars, footers and headers, to your content keywords.