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But still this was no answer to the question, what was the benefit for the actual article authors.? I kept digging.
Easy that was! So I went back to Google and tried other key phrases.
Ah ha! , I thought.
No matter what phrase I searched for in Google or Yahoo I found hundreds or even thousands of FREE articles written by people who actually knew what they were talking about! That was interesting, but.
What was in it for the authors of these articles? Why were they spending their time writing free articles for you and me to read and enjoy? What was the benefit they were taking from this? As I looked deeper, I realized that many of these articles were posted on article repository web sites.
It wasn't until I reached the part of the article known as the Author's Resource Box at the bottom of every article that the Aha Ha light really went on and it hit me smack between the eyes! These authors were using their articles to establish themselves as experts in their particular subject matter! Because the articles weren't actually paid ads, people were reading them from top ....
I love to enjoy and work on my backyard pond, so I searched on the phrase water gardens and hundreds of articles came up.
The articles were fed into the article directories by hundreds or thousands of authors that could submit their articles to these directories for free.
I then searched on the phrase restoring classic cars and thousands more articles came up.
I noticed that each of the articles in these article directories pulled up Google AdWords or better said Google AdSense Ads when you read them.
These were huge and mostly free article directories that held thousands of articles on nearly any topic you could imagine.
I didn't just concentrate on marketing phrases either.
I still didn't have the answer I was looking for.
but that's helping the owner of the article directory.
The article site owners are making their money from displaying the Google ads.