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What profit is there in that? Now, you can also purchase rights that are much more expensive and exclusive.

.difficult or impossible to even think about writing an entire book! If you love the idea of publishing information as a business model but you don't want to or can't create your own book or manual.what do you do? Let me give you another example.

.have purchased the rights to the same book you just bought and is selling it all over the Internet! Not only have you lost exclusivity, but in most cases the 'product' has been discounted to attract sales that there's no profit margin left in the sale of the book! On ebaY ebooks are heavily discounted and sell for pennies.

The biggest problem for most individuals who want to enter this enormously profitable business is that they have to either create their own information product or secure (by paying an up-front fee) the rights to sell someone else's product.

Again, for most individuals 'creating their own information product is very hard to do.

This will certainly make your product more exclusive and sales will be better, however, you are still faced with enormous competition.

sophisticated marketers or as I like to call t....

The problem, of course, is that everyone else has discovered this secret and .

they can't write or don't like to write, they find it.

In most cases these 'rights' can be purchased inexpensively.

$900, $1,500 up to $15,000 or more for the 'rights' and, in many cases, you'll have to pay royalties on each sale payable quarterly to the copyright holder.

because.

selling books, manuals, reports, photographs, posters, coupons, gift certificates, courses, etc.but.

You find a deal where someone else will allow you to purchase a 're-sale' license to their book or manual.

.the investment required to purchase these rights will have attracted the most dangerous competition of all.